CCPA Data Privacy Rights Explained: What Consumers & Businesses Need to Know

The California Consumer Privacy Act (CCPA) and its extension CPRA have set a high bar for consumer data privacy rights in the United States. Consumers have the right to know what personal data is collected, request deletion, and opt out of data sales.

The CCPA applies to businesses meeting its scope requirements, not every business everywhere. Review the California Attorney General's CCPA guidance for applicable rights, notices, exceptions and request procedures. A signed agreement is not a substitute for honoring a consumer's privacy rights.

Using TrueConsent or SilkWallet does not establish CCPA compliance. Assess the actual data flows and obligations with qualified advice. This article is general information, not legal advice.